When we look at the business realm today, often it is not the product that differentiates one business from another, but how companies are demonstrating that they care more about the bottom line: the profit. We understand that people have consciences, but what about companies. People want to do business with companies that are giving back to society. These are companies with a conscience.
When Roy Williams recently sat down with Glenn Beck, Williams shares how the business industry has shifted as people are growing more interested in how companies are ‘giving back.’ In one example, Williams begins to share how Mercedes-Benz has already been doing this. “Every life-saving invention on the automobile was developed and patented by Mercedes-Benz, and they never charge anyone for the patent.” Williams continues to address the important factor that Mercedes-Benz has never openly promoted this.
Since we are now in a “We-Generation,” these are the types of ideals and values that speak loudly. The “We-Generation” is concerned about the collective. Whether it is a business, a ministry, or a gathering of people. People want to know that you are willing to spend time with them for the betterment of others, not simply the ability to demonstrate a talent on your own. If we are not willing to focus on others, we are not going to fit in a “We-Generation.”
How does this encourage you? What are you doing as a company that demonstrates your conscience? See the whole conversation about how companies are differentiating themselves through this powerful action, how VFN Love Boxes are being sent to the Philippines, and so much more. Also shared in this segment: Glenn Beck, Roy Williams, Automobile Safety Equipment, seatbelts, safety glass, Mercedes-Benz, Jeremiah Johnson, Ronald Reagan, VFN Love Boxes, and compassion. Greg and John shared in this segment.
screen capture from youtube.com Mercedes-Benz